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19 May 2014

Medical expert backs campaign to reduce epilepsy stigma

Epilepsy expert Dr Sallie Baxendale is backing a campaign to get people talking about epilepsy and to bust the myths and misconceptions which still surround the neurological condition. 'Once you start talking about epilepsy it’s amazing how many people know someone with the condition,' says Dr Baxendale, consultant neuropsychologist at Epilepsy Society. 

'Greater public awareness is one of the biggest issues for people living with the condition. Busting the myths and misconceptions will help banish the stigma people with epilepsy often experience.' 

For National Epilepsy Week (18 - 24 May) charities Young Epilepsy and Epilepsy Society have joined forces to promote their  ‘Everyone knows someone’ campaign which is being supported by fashion retailer River Island.

The ‘Everyone knows someone’ campaign is designed to get everyone talking about this hidden condition; this will help understanding and reduce the stigma that is faced by over a half a million children and adults living with the condition.

Love conquers all for Tim and Jasmine

No strangers to speaking out about epilepsy are Tim Wright and Jasmine Smith (above) who believe raising awareness is crucial to blasting the misconceptions which often surround the 'hidden' condition. Tim speaks about his love  for Jasmine and Jasmine talks about how her epilepsy never stops her following her dreams.

An epilepsy quiz for a chance to win a £500 River Island shopping spree is part of the campaign and River Island will also be giving away a free 'Everyone knows someone' wristband with online orders during National Epilepsy Week.

Ben Lewis, Chief Executive at River Island said; 'River Island is gladly supporting the "Everyone knows someone" campaign for a second year. It is so important to raise awareness of this hidden condition that affects so many of our staff and customers.

'Young Epilepsy and Epilepsy Society are doing a fantastic job at supporting young people and their families that are affected by the condition and I am proud to be part of such an important campaign.'

Follow ‘Everyone knows someone’ on Twitter @EKSepilepsy or Facebook/EKSepileps