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29 February 2016

Epilepsy Society congratulates Epilepsy Action Australia on finding a new sponsor for Purple Day

After electronics retailer and charity sponsor Dick Smith entered receivership in January, Epilepsy Action Australia (EAA) was left with a $200,000 funding gap.  Now, Retail Food Group (RFG) has stepped in by committing to support EAA’s biggest annual fundraising event, Purple Day, across its extensive franchise network. The company has also matched Dick Smith’s proposed $50,000 cash donation.

“We are incredibly grateful to the Retail Food Group for coming to the rescue of our Purple Day activities and we can’t wait to work with them,” EAA CEO, Carol Ireland said.

“Everyone has really come together to support us in a time of crisis. The support we have received from corporate Australia, the media and the general public has been amazing and, most importantly, means we will be able to continue providing much needed services and support to people living with epilepsy in Australia,” Ms Ireland added.

RFG will support the Purple Day campaign through a variety of activities across its franchise network, including donating products for raffle prizes, selling EAA merchandise boxes and running special ’Purple Day’ promotions.

Epilepsy Society's Community Fundraising Manager, Katrina Jones said: "I am delighted and relieved to hear that Epilepsy Action Australia have found a new sponsor for their Purple Day activities. At Epilepsy Society we are busy gearing up towards Purple Day on 26 March and it is brilliant to see so many generous people, from all over the world, coming together to support those affected by epilepsy."